Glossary
GDS (Global Distribution System): connecting hotels to travel agents
30 July, 2026 • Glossary • 3 views
Understand what a GDS is and its role in distributing hotel inventory to travel professionals worldwide.
Metasearch: comparing hotel prices across platforms
30 July, 2026 • Glossary • 2 views
Understand metasearch engines for hotels and their role in direct bookings and visibility.
Billboard effect: how OTAs boost direct bookings
30 July, 2026 • Glossary • 3 views
Discover the billboard effect, where OTA visibility leads to more direct bookings for hotels.
Ancillary revenue: boosting hotel income beyond rooms
30 July, 2026 • Glossary • 3 views
Learn about ancillary revenue in hotels and how to maximize additional income streams.
Direct booking: advantages for hotels
30 July, 2026 • Glossary • 2 views
Learn about direct bookings, their benefits for hotels, and strategies to increase them.
Channel Manager: hotel distribution explained
30 July, 2026 • Glossary • 3 views
A channel manager is a software solution that allows hotels to manage their inventory and room rates across multiple online distribution channels.
PMS (Property Management System): hotel operations explained
30 July, 2026 • Glossary • 2 views
Learn what a PMS is and why it's essential for managing hotel operations, from bookings to guest services.
OTA: Online Travel Agency explained for hotels
30 July, 2026 • Glossary • 2 views
Learn what an Online Travel Agency (OTA) is and its role in hotel distribution and bookings.
OTA commission: fees for Online Travel Agencies explained
30 July, 2026 • Glossary • 2 views
Understand OTA commission fees, how they impact hotel revenue, and strategies for managing them.
Rate parity: consistency in hotel room pricing
30 July, 2026 • Glossary • 2 views
Discover rate parity, its importance for hotels, and how it affects pricing strategies across channels.
Look-to-book ratio: hotel website conversion metric
30 July, 2026 • Glossary • 2 views
The look-to-book ratio measures the percentage of website visitors who complete a booking on a hotel's website.
Booking engine: hotel direct booking technology
30 July, 2026 • Glossary • 2 views
A booking engine is a software application on a hotel's website that allows guests to check room availability and make direct reservations.
Booking window: hotel guest reservation lead time
30 July, 2026 • Glossary • 2 views
The booking window is the period of time between when a guest makes a reservation and their actual arrival date at the hotel.
Length of Stay: definition for hotels
30 July, 2026 • Glossary • 2 views
Length of Stay (LOS) is the number of nights a guest spends at a hotel during a single booking. Learn why it's key for revenue.
Bot traffic: identifying automated website visitors
30 July, 2026 • Glossary • 2 views
Learn about bot traffic, its impact on hotel analytics, and how to differentiate it from human visitors.
ADR (Average Daily Rate): meaning and formula for hotels
30 July, 2026 • Glossary • 2 views
Understand ADR (Average Daily Rate), a key hotel performance metric, and its importance for revenue management.
RevPAR: Revenue Per Available Room explained for hotels
30 July, 2026 • Glossary • 2 views
Learn about RevPAR, a crucial hotel performance metric combining occupancy and rate, for effective revenue management.
Occupancy rate: hotel performance metric explained
30 July, 2026 • Glossary • 2 views
Occupancy rate is a key hospitality metric indicating the percentage of available rooms that are sold over a specific period.
Referral traffic: meaning for hotel websites
30 July, 2026 • Glossary • 2 views
Referral traffic is website visits that come from links on other websites, excluding search engines and direct entries.
Paid traffic: definition for hotels
30 July, 2026 • Glossary • 2 views
Learn about paid traffic, its sources, and why it's crucial for hotel direct booking strategies.
Dark traffic: understanding unidentifiable website visits
30 July, 2026 • Glossary • 2 views
Understand dark traffic, its sources, and how it impacts hotel website analytics and attribution.
Landing page: definition and importance for hotel marketing
30 July, 2026 • Glossary • 2 views
Understand what a landing page is and how hotels use them to drive direct bookings and capture leads effectively.
Organic traffic: unpaid visitors from search engines
30 July, 2026 • Glossary • 2 views
Organic traffic refers to visitors who arrive at your hotel website through unpaid search engine results, a key indicator of SEO success.
Direct traffic: visitors who type your hotel URL directly
30 July, 2026 • Glossary • 2 views
Direct traffic consists of visitors who type your hotel's URL directly into their browser or use a bookmark, indicating strong brand recognition.
Heatmap: visualizing user interaction on hotel websites
30 July, 2026 • Glossary • 2 views
Learn how heatmaps provide visual insights into user behavior on your hotel website, showing where visitors click and scroll.
Session recording: replaying user journeys on hotel websites
30 July, 2026 • Glossary • 2 views
Understand what session recording is and how it allows hotels to watch actual user interactions on their website for insights.
Scroll depth: measuring content engagement on hotel websites
30 July, 2026 • Glossary • 2 views
Learn about scroll depth, a metric that measures how far down a webpage users scroll, indicating content engagement.
Exit page: identifying where visitors leave your hotel site
30 July, 2026 • Glossary • 2 views
An exit page is the last page a visitor views before leaving a website. Analyzing exit pages helps hotels identify areas for improvement.
Event tracking: monitoring specific interactions on your hotel site
30 July, 2026 • Glossary • 2 views
Understand event tracking, how it captures user interactions beyond pageviews, and its importance for hotel website optimization.
Conversion rate: definition and importance for hotels
30 July, 2026 • Glossary • 2 views
Learn what conversion rate is and why it's crucial for measuring the success of your hotel's website and marketing efforts.
Funnel: understanding the hotel booking journey
30 July, 2026 • Glossary • 2 views
Discover what a funnel is in web analytics and how it helps hotels visualize and optimize the customer journey to booking.
Session: understanding user visits on your hotel website
30 July, 2026 • Glossary • 2 views
Learn what a session is in web analytics and how it helps hotels measure user engagement and website activity effectively.
Unique visitor: tracking individual users on your hotel site
30 July, 2026 • Glossary • 2 views
Discover what a unique visitor is and why this metric is crucial for hotels to understand their website's reach and audience size.
Pageview: measuring content consumption on your hotel website
30 July, 2026 • Glossary • 2 views
Learn about pageviews, how they track content engagement, and why this metric is vital for optimizing your hotel's website.
UTM parameters: tracking hotel marketing campaigns
30 July, 2026 • Glossary • 2 views
Understand UTM parameters and how hotels use them to track marketing campaign performance and optimize direct bookings.
Bounce rate: definition and hotel website impact
30 July, 2026 • Glossary • 2 views
Understand bounce rate, why it matters for hotel websites, and how to reduce it for better engagement and direct bookings.
Third-party cookies: how they affect hotel marketing
30 July, 2026 • Glossary • 2 views
Understand third-party cookies, their role in tracking, and the shift towards cookieless solutions for hotels.
Cookieless tracking: hotel analytics without cookies
30 July, 2026 • Glossary • 2 views
Discover cookieless tracking methods for hotels to gather analytics and personalize experiences in a privacy-first world.
Server-side tracking: enhanced hotel data collection
30 July, 2026 • Glossary • 2 views
Learn about server-side tracking for hotels, improving data accuracy, privacy, and website performance.
Last-click attribution: definition for hotels
30 July, 2026 • Glossary • 2 views
Understand last-click attribution and its impact on how hotels evaluate their marketing channels.
First-party data: direct customer insights for hotels
30 July, 2026 • Glossary • 2 views
Understand first-party data: information collected directly from your hotel guests and website visitors, crucial for personalized marketing.
Share of voice: definition for hotels
30 July, 2026 • Glossary • 2 views
Understand Share of Voice (SOV) and its importance for your hotel's brand visibility across all channels.
Referral attribution: understanding traffic sources for hotels
30 July, 2026 • Glossary • 2 views
Learn about referral attribution and how it helps hotels understand where their website traffic originates.
Attribution model: understanding guest journey for hotels
30 July, 2026 • Glossary • 2 views
Discover attribution models and how they help hotels credit marketing touchpoints in the guest booking journey.
Zero-click search: immediate answers in search results
30 July, 2026 • Glossary • 3 views
Explore zero-click search, where users find answers directly on the search engine results page without clicking through to a website.
AI Overviews: AI-generated summaries in Google Search
30 July, 2026 • Glossary • 3 views
Learn about AI Overviews, AI-generated summaries that appear at the top of Google Search results, providing quick answers.
Answer engine: definition for hotels
30 July, 2026 • Glossary • 3 views
Learn what an answer engine is and how it impacts your hotel's online visibility and direct booking strategy.
llms.txt: controlling AI crawler access
30 July, 2026 • Glossary • 3 views
Learn about llms.txt, a file that helps hotels manage how AI crawlers access and use their website content for generative AI.
robots.txt: controlling AI and search engine crawlers
30 July, 2026 • Glossary • 3 views
Learn what robots.txt is, how it controls AI and search engine crawlers on your hotel website, and why it's crucial for SEO and data privacy.
Crawl budget: how search engines prioritize your hotel website
30 July, 2026 • Glossary • 2 views
Understand crawl budget, the number of pages search engines will crawl on your hotel website within a given timeframe.
Google-Extended: Google's AI crawler for training models
30 July, 2026 • Glossary • 3 views
Understand Google-Extended, Google's AI crawler, and its role in gathering data for AI products like Bard and AI Overviews.
AI referral: traffic from AI search engines and chatbots to hotel websites
30 July, 2026 • Glossary • 3 views
Learn about AI referral traffic, which originates from AI search engines and chatbots, and its impact on hotel direct bookings.
AI citation: when AI models reference hotel websites as sources
30 July, 2026 • Glossary • 3 views
Discover AI citation, where AI models reference hotel websites, and its importance for driving AI referral traffic and brand authority.
OAI-SearchBot: OpenAI's web crawler for AI content
30 July, 2026 • Glossary • 2 views
Discover OAI-SearchBot, OpenAI's web crawler, and its importance for hotels in optimizing for AI-generated search results.
PerplexityBot: how Perplexity AI's crawler interacts with hotel websites
30 July, 2026 • Glossary • 2 views
Learn about PerplexityBot, the AI crawler used by Perplexity AI, and its role in gathering information for AI-generated answers.
GPTBot: OpenAI's web crawler explained for hotels
30 July, 2026 • Glossary • 6 views
Learn about GPTBot, OpenAI's web crawler, and its role in collecting data for ChatGPT and other AI models, affecting hotels.
ClaudeBot: Anthropic's web crawler for hotels
30 July, 2026 • Glossary • 2 views
Discover ClaudeBot, Anthropic's web crawler, and how it gathers data for AI models like Claude, impacting hotel visibility.
AEO (Answer Engine Optimization): optimizing for AI answers
30 July, 2026 • Glossary • 4 views
Learn about AEO (Answer Engine Optimization) and how to optimize your hotel's website content for AI-powered answer engines.
GEO (Generative Engine Optimization): optimizing for generative AI
30 July, 2026 • Glossary • 2 views
Discover GEO (Generative Engine Optimization) and its importance for hotels in optimizing content for generative AI experiences.
AI crawler: web crawlers for AI models explained
30 July, 2026 • Glossary • 3 views
Understand what an AI crawler is and how these bots collect data for AI models, impacting your hotel's online presence.
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